MADRID PROTOCOL
The Madrid Protocol makes it way easier for businesses to protect their trademarks around the world. Instead of filing separate applications in every country, you just submit one through WIPO, and that covers over 100 countries including the U.S., Canada, China, Japan, and most of Europe. Each country’s trademark office checks your application, and once they give the green light, your trademark gets the same protection as if you had filed there directly. It is faster, cheaper, and a lot less hassle.
